This japanese towel is dyed using traditional hand dyeing techniques unique to Japan called "Chusen".The back side is the same design.The back side is not white.You can use it without worrying about the front and back.
»About "Chusen"

≪ Design ≫

"Ichimatsu Lattice"
A grid pattern with different colors.
The Edo-era kabuki actor, Ichimatsu Sanogawa, used this pattern in the hakama he wore in theatrical costumes, so checked patterns came to be called Ichimatsu patterns.
In English, this pattern is commonly called a “checker” pattern.

≪ Color ≫

Dark Brown (Kogecha)
Kogecha refers to a dark brown color.
The characters of kogecha, refer to a dark, almost black color that trees get after they are burned.
It is believed that the color brown is found often in traditional Japanese items because the colors were derived from natural sources.