This japanese towel is dyed using traditional hand dyeing techniques unique to Japan called "Chusen".The back side is the same design.The back side is not white.You can use it without worrying about the front and back.
»About "Chusen"

≪ Design ≫

"Ichimatsu Lattice"
A grid pattern with different colors.
The Edo-era kabuki actor, Ichimatsu Sanogawa, used this pattern in the hakama he wore in theatrical costumes, so checked patterns came to be called Ichimatsu patterns.
In English, this pattern is commonly called a “checker” pattern.

≪ Color ≫

Scarlet (Benihi)
'Beni' is the Japanese name for a bright red color, that is derived from a safflower plant, a member of the daisy family.
'Hi,' or scarlet, is a bright red, with a tinge of yellow and has been in use since the Heian Era (9th - 12th century). This was a very noble color, second to purple, and was worn by high ranking government officials of the era.
'Benihi' is a color that is a combination of the two colors, 'beni' and 'hi.' It is best described as a glossy vermilion color.