This japanese towel is dyed using traditional hand dyeing techniques unique to Japan called "Chusen".The back side is the same design.The back side is not white.You can use it without worrying about the front and back.
»About "Chusen"

≪ Design ≫

"Cherry Blossoms Scattering" ("Sakura Chirashi")
Featuring cherry blossom petals representing the coming of spring and happiness, over the entire surface.
It represents slowly falling cherry blossom petals.
While cherry blossoms are also pretty, their petals falling look like a beautiful snowstorm.

≪ Color ≫

Pink (Momo-iro)
This refers to a pale shade of red, like that found with peach flowers.
It is somewhat redder than the color of cherry blossoms, which is related to it.
It is a pale, feminine color. In the Edo Period it was often used for women's underwear and lining.