This japanese towel is dyed using traditional hand dyeing techniques unique to Japan called "Chusen".The back side is the same design.The back side is not white.You can use it without worrying about the front and back.
»About "Chusen"

≪ Design ≫

"Ichimatsu Lattice"
A grid pattern with different colors.
The Edo-era kabuki actor, Ichimatsu Sanogawa, used this pattern in the hakama he wore in theatrical costumes, so checked patterns came to be called Ichimatsu patterns.
In English, this pattern is commonly called a “checker” pattern.

≪ Color ≫

Golden Brown (Kitsune-iro)
Kitsune-iro literally means fox color and refers to a color that resembles its fur.
In Japan, foxes are traditionally thought of as mischievous creatures who trick humans. There are some sayings that attest to this:
"Kitsune to tanuki no damashiai," translates to: A fox (kitsune) and a raccoon dog (tanuki) tricking each other. It describes a situation where two sly characters are trying outsmart the other.
"Kitsune ni tsumamareru" literally means bewitched by a fox and is used when someone is utterly confused.
Hence, foxes do not have a very positive association in Japan.