This japanese towel is dyed using traditional hand dyeing techniques unique to Japan called "Chusen".The back side is the same design.The back side is not white.You can use it without worrying about the front and back.
»About "Chusen"

≪ Design ≫

"Kuginuki Tsunagi"
The pattern is a square with a smaller square within, which represents the washer of a pair of pincers.
The vertically connected pattern has been used by common people.

≪ Color ≫

Deep Blue Gray (Noshime-iro)
Nowadays, the Japanese name for this color is used to refer to the plain weave kimonos worn visiting shrines and by boys at the seven-five-three festival.
This color refers to the dull, almost gray, dark blue used in these kimonos.