This japanese towel is dyed using traditional hand dyeing techniques unique to Japan called "Chusen".The back side is the same design.The back side is not white.You can use it without worrying about the front and back.
»About "Chusen"

≪ Design ≫

"Plum" ("Ume")
In Japan, the plum tree, along with pine and bamboo, are called "the Three Friends of Longevity and Cold Weather", and it is one of the auspicious omen motifs.
Furthermore, the plum tree also has the nickname "kobunboku", that connects to a legend.
Legend has it that its flowers come to a full bloom when the academy flourishes.
Therefore, the plum signifies people's wish for academic success.

≪ Color ≫

Scarlet (Hi-iro)
This name is used for referring to brownish-red color, which is dyed with madder and gray colors.
"Ake" (scarlet) has the same meaning as "aka" which refers to the colors of the sun and fire.
The English name for the color is "French vermilion", which is the vermilion used in French classical style.