This japanese towel is dyed using traditional hand dyeing techniques unique to Japan called "Chusen".The back side is the same design.The back side is not white.You can use it without worrying about the front and back.
»About "Chusen"

≪ Design ≫

"Shippou"
The Buddhist term "Shippou" refers to the 7 precious materials (gold/silver/lapis lazuli/quartz/coral/agate/giant clam).
This circle has a meaning of eternal bonds and amplification, and it is intertwined with a design representing harmony and auspicious omens.

≪ Color ≫

Madder Red (Akane-iro)
Madder red is a dark red dye made from the madder plant of the genus Rubia. It is used in Japanese to describe the "madder red sky" of twilight.
These Madder dyes were used throughout the world in ancient times; they are one of the oldest plant dyes used by humans. The western madder grown along the coast of the Mediterranean Sea is said to have been used as the dye for the red hats worn by the Turkish people in ancient times.
The solidness of Japanese madder is high, and the color does not fade easily, so it was used in the threads that bound ancient armor and helmets.