This japanese towel is dyed using traditional hand dyeing techniques unique to Japan called "Chusen".The back side is the same design.The back side is not white.You can use it without worrying about the front and back.
»About "Chusen"

≪ Design ≫

"Shippou"
The Buddhist term "Shippou" refers to the 7 precious materials (gold/silver/lapis lazuli/quartz/coral/agate/giant clam).
This circle has a meaning of eternal bonds and amplification, and it is intertwined with a design representing harmony and auspicious omens.

≪ Color ≫

Dusky Purple (Nasukon)
Usually this color refers to a deep blue color with a purple tinge, like that of an eggplant (nasu). It may seem like a color name with a long history, but its roots can be traced back to the Taisho-era (1912-1926). This color is found in many places.
The English name for this color is quite literally eggplant.