This japanese towel is dyed using traditional hand dyeing techniques unique to Japan called "Chusen".The back side is the same design.The back side is not white.You can use it without worrying about the front and back.
»About "Chusen"

≪ Design ≫

"Wave Crest Pattern" ("Seigaiha")
A swirl of concentric circles divided in four parts is repeated in this pattern.
A pattern that can be observed around the world, for example in Egypt and in Persia.
This pattern is on the clothes worn under the kimono when performing the act called "Seigaiha" (Blue sea waves) of traditional bugaku dance.
Due to this, the pattern was also called "Seigaiha" (Blue sea waves).
It is an auspicious omen motif that signifies the wish for a long and calm life, just as the constantly repeating gentle waves of the pattern.

≪ Color ≫

Ｆresh Green (Wakatake-iro)
It refers to a fresh green color like the young take (bamboo).
"Wakai (young)" emphasizes the sense of freshness and the color is made to be brighter than it actually is.
It later became common to make the color even lighter than the standard to emphasize the sense of "wakai (youth)".